A 3-post collection

Google Attribution: The Easy Way To Really Undestand Your Marketing Efforts

Google says goodbye to "last-click" attribution models with their new tool "Google Attribution". It is based on AI and machine learning, and »

Google Analytics 360 Suite: What To Expect

On March 15th, Google announced the release of a new set of products that promises to be a game-changer for marketers. Its various technologies serve to »

How The Last Changes On Google AdWords May Affect Your Campaigns

Last month, on Friday, February 19th, to be precise, Google confirmed some dramatic changes involving the layout of their desktop queries. The search engine will no »

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