UX

A 4-post collection

How To Use Google Optimize For Easy A/B Tests

What's an A/B Test? A/B Tests are very common in Conversion Rate Optimization (CRO), and it's easy to understand why. They are used to »

Can Voice Recognition And AI Replace Keyboards?

At this point, all of us have become acquainted with Siri, Alexa, Google, and Cortana. Voice interfaces are growing more popular every month, and in this »

Inspiration: 5 Checkout Flows That Convert, And What They're Doing Right

A bad checkout experience can ruin an e-commerce site. The following websites can serve you as inspiration on how to lead your customers through it. Read »

The Perfect Checkout: Reduce Shopping Cart Abandonment

Photo by John Flinchbaugh, CC by-nc-sa On average, almost 70% of customers abandon the checkout process before completing their purchase. Cart abandonment rates are even more »

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