Google Tools

A 2-post collection

Google Attribution: The Easy Way To Really Undestand Your Marketing Efforts

Google says goodbye to "last-click" attribution models with their new tool "Google Attribution". It is based on AI and machine learning, and it will help advertisers »

How To Use Google Optimize For Easy A/B Tests

What's an A/B Test? A/B Tests are very common in Conversion Rate Optimization (CRO), and it's easy to understand why. They are used to »

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