Google Analytics

A 3-post collection

Google Attribution: The Easy Way To Really Undestand Your Marketing Efforts

Google says goodbye to "last-click" attribution models with their new tool "Google Attribution". It is based on AI and machine learning, and it will help advertisers »

Time-Saving Custom Analytics Dashboards For Ecommerce

Photo credit: Alan O'Rourke via Visualhunt / CC BY Sometimes, the default Dashboard is simply not enough. Google Analytics is an excellent tool to measure your success »

Google Analytics 360 Suite: What To Expect

On March 15th, Google announced the release of a new set of products that promises to be a game-changer for marketers. Its various technologies serve to »

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